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INTRODUCING THE PRE-FALL 24 COLLECTION

INTRODUCING THE PRE-FALL 24 COLLECTION

Summer’s the time to kick back and enjoy the sunshine. In the Nordics, summer’s a brief moment of color and easy living – and it shows. Even we, who usually navigate more toward the down-to-earth color palette, can’t resist the urge to play around with colors. After all, summer’s only once a year. 

The Pre-Fall collection is a testament to that summer spirit. Especially the ladies’ selection comes ample with colors, from the daiquiri-colored Ivy series to the coral-toned Fara Knit. Pay attention to the Kalla series: the Marble pattern is created by combining different colors of nail polish.

For men, the Pre-Fall collection plays around with classics. For instance, the Fly Hooded Sweatshirt would otherwise be a classic purple hoodie, if it weren’t for the yellow prints running along the sleeves. The same goes with the Cheery Long Sleeve – there are many ways to show your colors. 

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