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Control is a pioneering Helsinki based skateboard collective from the 90’s, later forming into a streetwear brand. For this spring, Makia and CTRL are bringing back the labels’ iconic styles in the form of the ‘Powerhouse’ capsule collection.
Control is a pioneering Helsinki based skateboard collective from the 90’s, later forming into a streetwear brand. For this spring, Makia and CTRL are bringing back the labels’ iconic styles in the form of the ‘Powerhouse’ capsule collection, with artwork dating back to the company’s early years.
Control spawned talent like Arto Saari to international fame with their most notable film ’Teens’ from 1998. Later forming into a streetwear brand known for its colourful and thought provoking prints, by artist and label head – Mr. Freeman.
The ‘Powerhouse’ capsule collection features t-shirts, hoodies, sweatshirts, jackets and accessories in unisex fits, with artwork by CTRL head Tomi Freeman.
Finnish streetwear media Hypend sat down with designers Jesse Hyväri from Makia and Tomi Freeman from CTRL, to discuss how the ‘Powerhouse’ capsule collection came to be.
Read the full story here.
All images Karim Awad / Hypend
Maki Kolehmainen is a Finnish musician, composer and producer with a discography of over 50 gold and platinum records.
The limited edition unisex MAKI+A t-shirt was born out of a quirky social media post from Maki, featuring his face with an A letter photoshopped on a t-shirt. The post blew up on the internet and found its way to our eyes.
The Havis Amanda (Also known as Manta) fountain statue was erected in 1908 at the Market Square of Helsinki Harbour and is one of our city’s most beloved pieces of art.
Following the initiative from our good friends at Billebeino, Makia is donating 15% of our sales for...