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Control is a pioneering Helsinki based skateboard collective from the 90’s, later forming into a streetwear brand. For this spring, Makia and CTRL are bringing back the labels’ iconic styles in the form of the ‘Powerhouse’ capsule collection.
Control is a pioneering Helsinki based skateboard collective from the 90’s, later forming into a streetwear brand. For this spring, Makia and CTRL are bringing back the labels’ iconic styles in the form of the ‘Powerhouse’ capsule collection, with artwork dating back to the company’s early years.
Control spawned talent like Arto Saari to international fame with their most notable film ’Teens’ from 1998. Later forming into a streetwear brand known for its colourful and thought provoking prints, by artist and label head – Mr. Freeman.
The ‘Powerhouse’ capsule collection features t-shirts, hoodies, sweatshirts, jackets and accessories in unisex fits, with artwork by CTRL head Tomi Freeman.
Finnish streetwear media Hypend sat down with designers Jesse Hyväri from Makia and Tomi Freeman from CTRL, to discuss how the ‘Powerhouse’ capsule collection came to be.
Read the full story here.
All images Karim Awad / Hypend
Stylist Shadi Razavi is our longtime friend, colleague, and styling most of the Makia catalogue shoots for almost a decade now. In this edition of Makia & Friends, she briefly shares some of her working methods and views on today’s fashion.
Elina might be smaller in size but her relentless work ethic and humane approach for design have made her a giant powerhouse in our design department. Combining timeless style into functional solutions make her designs top acquired items from season to season.
With one of the busiest shopping seasons of the year in progress, amidst all the consuming hysteria, we want to emphasize the responsibility for sustainability that lies within all of us. This is why we encourage our customers to take a moment and ask themselves – “Do I really need this product?”