Journal

This year, we celebrate our 25th anniversary. The journey from a basement in Punavuori to where we are today has been a long one, but we’re grateful for every step... Lue lisää...

Spring/Summer 2026 Lookbook

Most collections start with a clear theme guiding the process. This time, things took a different path. Instead of following a single idea, the collection grew through unexpected turns... Lue lisää...

Hyvää syntymäpäivää, Suomi.

Hyvää syntymäpäivää, Suomi. Joulukuun 6. päivä on meille suomalaisille erityinen päivä. Se on itsenäisyyspäivä – päivä, jolloin juhlistamme Suomen syntyä sellaisena kuin sen tunnemme. Vuonna 2019 julkaisimme Leo-tuoteperheen, jossa esiintyy... Lue lisää...

Makia and Melodica

STRAIGHT FROM THE HEART: OUR SIT-DOWN WITH MELODICA’S JANNE HAUTA-AHO Founded in Seinäjoki in the late 90s, Melodica is a pioneer in the Finnish skateboarding and apparel scene. DIY to... Lue lisää...

Kummeli Forever

KUMMELI FOREVER. Kyllä lähtee! We joined forces with Kummeli once more – and this time, the collection is more than apparel. The Kummeli Forever collaboration is a grand-scale tribute to... Lue lisää...

Introducing the Makia x Forum Collaboration

Forum Forever – Introducing the Makia x Forum Collaboration Without snowboarding, Makia would not exist. That’s where our roots are, and that’s where the idea for Makia was originally conceived.... Lue lisää...

Hart, Sweat, and Tears

Hart, Sweat, and Tears Every champion’s got their secret. In Finland, that secret got out fast: it was Hart-Sport. Keeping athletes on track since 1980, Hart-Sport revolutionized Finnish sports nutrition... Lue lisää...

Home is where the harbor is

Home is where the harbor is A couple of weeks back, we released the Helsinki Sailing Collection. The sailing-themed collection is our tribute to HSS, the Helsinki-based sailing sports club... Lue lisää...

Keep the Planet Blue – Introducing the newest PSS drop

Keep the Planet Blue – Introducing the newest PSS drop Since 1969, our friends at Keep the Archipelago Tidy Association (PSS ry) have been working to keep our waterways clean.... Lue lisää...

That’s what friends are for

That’s what friends are for Valentine’s Day is not just about romance. It’s also about friends. We’re lucky because we’ve got a whole bunch of them here at the office... Lue lisää...

The First Drop of SS25 Is Here – Explore the Archipelago Project

The First Drop of SS25 Is Here – Explore the Archipelago Project We come from a coastal city. We’ve grown up with the salt breeze and the sea’s ever-changing... Lue lisää...

Return of the King – Highlighting the King’s Sex collab

Return of the King – Highlighting the King’s Sex collab Some years back, we released a collaboration with King’s Sex, the iconic adult store in Punavuori. Ever since then, people... Lue lisää...