Keep the Planet Blue – Introducing the newest PSS drop

Since 1969, our friends at Keep the Archipelago Tidy Association (PSS ry) have been working to keep our waterways clean. As far as missions go, that’s as important as it gets – having been born on the coast of the Baltic Sea, we can appreciate that.

For many years, we’ve had the pleasure and privilege to help the Keep the Archipelago Tidy Association on that mission. Together with them, we’ve been launching seasonal collections of PSS products to support the well-being of our coastal and lake areas – alongside raising awareness about the challenges our waters are facing. Now, it’s time for the newest installation of that collaboration.

This spring, the collection relies on timeless everyday essentials made from 100 % organic cotton. Keeping with the coastal theme, some items feature the classic maritime-inspired striped pattern – while others feature Roope, the Association’s iconic seal mascot.

Alongside the usual unisex pieces, this spring’s collection also features women’s items: the Helsingholm Dress, the Dalsbruk Knit, and the Högsåra T-shirt. Explore the entire collection here.

A significant portion of the collection’s sales revenue is allocated to the association’s efforts to combat water pollution and eutrophication.