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Makia has worked together with Ateneum Art Museum and Finnish National Gallery on a unisex clothing collection featuring the artwork of the Von Wright brothers. With this collaboration, we want to highlight the cultural significance of the Von Wright brothers’ art and introduce it to both new and old audiences, in an unseen context.
The Makia X Von Wright collection consists of unisex pieces featuring the original artwork of the Von Wright brothers respectfully interpreted by our designers into modern day clothing. Highlights include an all over floral pattern and a special collection of art skateboard decks produced for Makia by Helsinki based Seven Inch Skateboards.
Magnus von Wright (1805-1868), Wilhelm von Wright (1810-1887) and Ferdinand von Wright were best known for their detailed paintings of Nordic birds and landscapes.
The von Wright brothers grew up in a manor in Haminalahti, Kuopio. The brothers’ interest in nature originated in the hobby of hunting, as practised by their father, Major Henrik Magnus von Wright. Skilled hunters, the brothers began to document the birds they caught.
Through watching and painting birds over a long period of time, the brothers gained a wide knowledge of nature. Their works are characterised by detailed scientific accuracy. At the same time, their art conveys a special love of nature. The works reflect the aesthetic values of their time, the 19th century.
The eldest of the brothers, Magnus von Wright (1805–1868), known especially for his landscape paintings, was an influential cultural figure in Helsinki. He worked as a teacher at the University of Helsinki drawing school and as an expert at the Finnish Art Society, in which capacity he contributed to the establishment of the Ateneum collection.
Wilhelm von Wright (1810–1887) was active especially in Stockholm and on the island of Orust on the west coast of Sweden. He worked as a scientific illustrator for the Royal Swedish Academy of Sciences. Wilhelm assisted his brother Magnus in illustrating the book Svenska foglar, presenting Swedish birdlife
The most famous, and youngest, of the brothers is Ferdinand von Wright (1822–1906). Ferdinand is known especially for his paintings of birds, such as The Fighting Capercaillies (1886) and An Eagle-Owl Seizes a Hare (1860). Ferdinand was one of the first visual artists in Finland to make a living from art. He enjoyed the longest career of the brothers, and later attained the status of an old master and earned respect from young artists.
A part of the proceeds of this collection will go to The Finnish Association for Nature Conservation for preserving our northern habitat.
Meet the man behind Makia’s Fall/Winter 2021-22 ‘True North’ lookbook landscape images.
To celebrate Makia’s twenty year long journey, we will publish four Journal posts highlighting some of the pivotal moments from along the way. Here is part 2/4.
Makia has worked with Lidl on a goodwill project.