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Världens Starkaste! We are proud to reveal our unisex collaboration with Bamse, the strongest (and kindest) bear in the world. Bamse is a beloved Swedish cartoon character created by Rune Andréasson, first appearing in 1966 on television and later in 1973 as a comic.
Bamse’s iconic status is one of the reasons why we wanted to make this collection. Another of the reasons is Bamse’s message: be kind. Together with his friends, Bamse is always fighting the good fight and standing against bullying, racism, and violence – while showing compassion to those who need it most.
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