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Inspired by the introduction to skateboarding culture that landed in Helsinki in the late 80s and early 90s, Makia has worked with HUF on a Nordic influenced streetwear collection designed for the rugged pavement and harsh elements of the North.
As teenagers in the early ’90s, skateboarding was just becoming a permanent fixture in Scandinavian street scene. All things related to it were a new page in our book as the days consisted of all day skate missions exploring what our Nordic capital of Helsinki had to offer to our new found love. Thrasher was available from one bookstore in the city and new gear had to be ordered through mailorder by a cash envelope and good fortune. Those days created the foundation for our latter lives and led us up to having the courage of starting our own clothing label. Thank you for the inspiration Keith Hufnagel and other pioneers of the streets.
Today we are humbled to announce that Makia has worked with HUF on a Nordic influenced streetwear collection designed for the rugged pavement and harsh elements that we encounter up North.
The collection consists of Nordic streetwear incorporated with HUF design elements and skateboarding influence. Launching simultaneously in Osaka, Tokyo, Berlin, Paris, London, Milano and Helsinki.
Mauri Kunnas for Makia part 2 paints the images of timeless Finnish stories translated by Mauri Kunnas, into modern-day streetwear.
Makia’s longtime friend, appreciated artist, designer and illustrator Joonas Jansson has designed some of the SS22 collections’ joyful prints. In this edition of Makia & Friends, Joonas will tell more about his background, design aesthetic and style. Enjoy!
Joint collection by Makia and Tympeät tytöt brings feminism to everyday life and the streets.
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