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For the second and final part of our collaboration with the Moomins, we got inspired by the easily relatable and curious character of Moominpappa. Makia × Moomin Part 2/2 out now.
For the second and final part of our collaboration with the Moomins, we got inspired by the easily relatable and curious character of Moominpappa. With a thirst for adventure he often sets out for travels into far away places, meeting new and unexpected acquaintances, sometimes resulting in coming home with a tail between his legs. As a whiskey loving dreamer, philosopher and a family man, this gentleman troll with his sea-faring yearnings and bohemian ways, is a truly humane inspiration that we can most definitely bear a resemblance to.
For 2019 the MAKIA × MOOMIN collection carries a light summer attire, with light colours and highlights such as an all over rose pattern and a yellow rain coat, with details and prints combining Tove Jansson’s original drawings. The colours are gentle summery tones from old Japanese edition Moomin books that we found from the Moomin Museum in Tampere Finland. They go along nicely with the season, which is a quirky contrast to the theme of an adventurous Moominpappa. The prints are from Moominpappa’s travels and him getting into situations a little over his neck, to add a humorous twist that is easily relatable and humane.
Makia × Moomin Part 2/2 is now available online, at Makia Flagship Store and at retailers.
Stylist Shadi Razavi is our longtime friend, colleague, and styling most of the Makia catalogue shoots for almost a decade now. In this edition of Makia & Friends, she briefly shares some of her working methods and views on today’s fashion.
Elina might be smaller in size but her relentless work ethic and humane approach for design have made her a giant powerhouse in our design department. Combining timeless style into functional solutions make her designs top acquired items from season to season.
With one of the busiest shopping seasons of the year in progress, amidst all the consuming hysteria, we want to emphasize the responsibility for sustainability that lies within all of us. This is why we encourage our customers to take a moment and ask themselves – “Do I really need this product?”