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Summer – finally.
Summer is the time to chill out and not worry about the things that are irrelevant. It’s a carefree season, and it calls for carefree clothing. In our Summer Drop 2, you’ll find exactly that: hassle-free pieces with summery vibes and easy-to-wear prints.
Some of the highlights of the drop include the Drifter Jacket, a unisex denim jacket bleached for a summery light tone. Pair with a simple T-shirt underneath, and you’re good to go. For women, we have the Mina Blouse and the Creek Shorts, both featuring the khaki-petrol-colored pattern by Oona Mäkelä. Both pieces are made from the luxuriously lightweight TENCEL™ Lyocell to make sure the summer’s heat won’t get to you.
When shooting the drop, we wanted to capture the Helsinki summer vibes. To pull that off, we snapped the photos at Kauppatori, Helsinki’s Market Square. Situated at the eastern end of Esplanadi and bordering the Baltic Sea, Kauppatori, with its marina feel, is an iconic part of Helsinki’s summer imagery.
Let There Be Colors – Introducing the RGB Summer
The Olle Eksell 3 dives into Olle’s ideas about form and chaos.
Happy Birthday, Touko
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