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Moominmamma is the backbone of the Moomin family. This calm and collected mother and the powerhouse of the Moomin family just wants everyone to be happy while juggling her duties in the eye of the storm. She believes in individuality and that people learn a lot from their mistakes.
Makia has worked with Moomin Characters on a collection featuring Moominmamma and her entourage from Moominvalley. The colors and atmosphere of the collection are inspired by the book ‘Moomins and the Great Flood’ with the design process trying to understand the deepest essence of Moominmamma from which the "Calm in the eye of the Storm" theme was born.
'Calm in the Eye of the Storm'- seeks to describe the inner strength, peace, gentleness, and depth of Moominmamma. This is reflected in warmth, softness, and easy accessibility. The purpose of the collection is to create a sense of security and ease for the wearer. Delicate soft colors, knitwear that brings warmth and security, capturing the warm essence of Moominmamma.