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Makia has worked with RFSU on a limited edition long sleeve and t-shirt featuring graphics of their iconic Magic condom brand. This campaign is meant to raise awareness towards HIV & AIDS and reduce the stigma associated with the disease.
Modern treatments for the disease make it possible to live a full life despite having caught HIV. We want to remind the importance of wearing a condom, especially with a new partner, and the importance of getting tested for sexually transmitted diseases.
20% of the product sales will be donated to HIV Point foundation that works daily for HIV and AIDS prevention and awareness, in Finland.
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