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Makia has worked with RFSU on a limited edition long sleeve and t-shirt featuring graphics of their iconic Magic condom brand. This campaign for World AIDS day on 1st of December, is meant to raise awareness towards HIV & AIDS and reduce the stigma associated with the disease.
Modern treatments for the disease make it possible to live a full life despite having caught HIV. We want to remind the importance of wearing a condom, especially with a new partner, and the importance of getting tested for sexually transmitted diseases.
20% of the total Makia webstore sales on 1st of December (World Aids Day) and from this campaign will be donated to HIV Point foundation that works daily for HIV and AIDS prevention and awareness, in Finland.
Pre-order the limited edition shirt between 1.12-6.12.2021. Magic products are sold only by pre-ordering from the online store. Products will be delivered early 2022 between weeks 6-8.
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