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Makia and Finnish fashion house Ivana Helsinki have worked together on a women’s collection celebrating the 20th anniversary of Ivana’s original camping themed collection that was first introduced to the public in 2000.
The idea for this collaboration spawned from a background that both labels’ head designers, Paola Suhonen and Jesse Hyväri, shared two decades ago. Jesse was working as a trainee for Ivana at the time, and the two had a mutual interest towards nature and traveling on road trips around northern Scandinavia.
The collection consists of summery outfits and prints inspired by the original collection from two decades ago, brought into the present day with a fresh look.
Stylist Shadi Razavi is our longtime friend, colleague, and styling most of the Makia catalogue shoots for almost a decade now. In this edition of Makia & Friends, she briefly shares some of her working methods and views on today’s fashion.
Elina might be smaller in size but her relentless work ethic and humane approach for design have made her a giant powerhouse in our design department. Combining timeless style into functional solutions make her designs top acquired items from season to season.
With one of the busiest shopping seasons of the year in progress, amidst all the consuming hysteria, we want to emphasize the responsibility for sustainability that lies within all of us. This is why we encourage our customers to take a moment and ask themselves – “Do I really need this product?”