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A short glance into our spring-summer campaign photoshoot. Read more about the inspiration behind behind the collection, where it was shot, and order your copy of the Makia brand book.
Coming from the northeastern corner of Europe, the ever-changing seasons affect our daily lives. As the blistering cold winter turns into spring, light surfaces and nature awakens. This change in seasons has inspired our collection with light tones taken from the surrounding elements. Green and blue from the ocean, with yellow from the moss of the rocky island archipelago.
Our Spring/Summer 2020 collection was photographed in downtown Helsinki during spring 2019. We wanted to capture an early summer feel, when raw light surfaces after the dark winter months, as the city starts to adjust for the summer. We continued working with photographer Mikko Ryhänen, along with models Cajsa, Frederik, and Mathias, with Helsinki based locations varying from the oceanfront area of Ruoholahti, historic quarters in Töölö, and urban Kallio.
The campaign images are featured in Makia’s first-ever brand book, which also sheds light on the company’s history, nordic values as well the new Spring-Summer 2020 collection. You can now get a free copy of the brand book with your order by using the code BOOK at checkout.
View more photos from our Spring / Summer 2020 campaign below.
To celebrate Makia’s twenty year long journey, we will publish four Journal posts highlighting some of the pivotal moments from along the way. Enjoy part 4/4.
Makia has worked with RFSU on a limited edition long sleeve and t-shirt featuring graphics of their iconic Magic condom brand.
Inspired by the introduction to skateboarding culture that landed in Helsinki in the late 80s and early 90s, Makia has worked with HUF on a Nordic influenced streetwear collection designed for the rugged pavement and harsh elements of the North.