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A short glance into our spring-summer campaign photoshoot. Read more about the inspiration behind behind the collection, where it was shot, and order your copy of the Makia brand book.
Coming from the northeastern corner of Europe, the ever-changing seasons affect our daily lives. As the blistering cold winter turns into spring, light surfaces and nature awakens. This change in seasons has inspired our collection with light tones taken from the surrounding elements. Green and blue from the ocean, with yellow from the moss of the rocky island archipelago.
Our Spring/Summer 2020 collection was photographed in downtown Helsinki during spring 2019. We wanted to capture an early summer feel, when raw light surfaces after the dark winter months, as the city starts to adjust for the summer. We continued working with photographer Mikko Ryhänen, along with models Cajsa, Frederik, and Mathias, with Helsinki based locations varying from the oceanfront area of Ruoholahti, historic quarters in Töölö, and urban Kallio.
The campaign images are featured in Makia’s first-ever brand book, which also sheds light on the company’s history, nordic values as well the new Spring-Summer 2020 collection. You can now get a free copy of the brand book with your order by using the code BOOK at checkout.
View more photos from our Spring / Summer 2020 campaign below.
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The Ateneum is Finland’s best-known art museum and the home of Finnish art. Makia is proud to have Ateneum prepare a very special exhibition into their Fokus Gallery. It displays the artwork behind our MAKIA X Von Wright collaboration.
Makia has worked together with Ateneum Art Museum and Finnish National Gallery on a unisex clothing collection featuring the artwork of the Von Wright brothers. With this collaboration, we want to highlight the cultural significance of the Von Wright brothers’ art and introduce it to both new and old audiences, in an unseen context.