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We are proud to announce our second collaboration with the italian footwear company Superga.
We are proud to announce our second collaboration with the Italian footwear company Superga. The well over 100 year old brand was founded by Walter Martiny in 1911, when the Superga factory began to produce vulcanised rubber soles in Turin, Italy. It is then when the classic Superga 2750 heritage style was also born, later establishing itself an iconic status as the people’s shoe of Italy.
For this spring, our collaboration with Superga features an urban take on the classic 2750 and 2790 shoes in three new colour ways of the Island Camo pattern. The custom Island Camo pattern used in the shoes, was created from nautical charts of the island archipelago surrounding Helsinki’s coastal area. These islands are a rocky legacy from the post-glacial rebound of the last ice age.
The collection will be available as of today 14th of March from the Makia webstore, Helsinki flagship store and selected retailers.
Stylist Shadi Razavi is our longtime friend, colleague, and styling most of the Makia catalogue shoots for almost a decade now. In this edition of Makia & Friends, she briefly shares some of her working methods and views on today’s fashion.
Elina might be smaller in size but her relentless work ethic and humane approach for design have made her a giant powerhouse in our design department. Combining timeless style into functional solutions make her designs top acquired items from season to season.
With one of the busiest shopping seasons of the year in progress, amidst all the consuming hysteria, we want to emphasize the responsibility for sustainability that lies within all of us. This is why we encourage our customers to take a moment and ask themselves – “Do I really need this product?”