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We are proud to announce our second collaboration with the italian footwear company Superga.
We are proud to announce our second collaboration with the Italian footwear company Superga. The well over 100 year old brand was founded by Walter Martiny in 1911, when the Superga factory began to produce vulcanised rubber soles in Turin, Italy. It is then when the classic Superga 2750 heritage style was also born, later establishing itself an iconic status as the people’s shoe of Italy.
For this spring, our collaboration with Superga features an urban take on the classic 2750 and 2790 shoes in three new colour ways of the Island Camo pattern. The custom Island Camo pattern used in the shoes, was created from nautical charts of the island archipelago surrounding Helsinki’s coastal area. These islands are a rocky legacy from the post-glacial rebound of the last ice age.
The collection will be available as of today 14th of March from the Makia webstore, Helsinki flagship store and selected retailers.
On Wednesday, 23.9.2020 Makia closed down its website and flagship store for the day to address responsibility and sustainability issues regarding the clothing industry and consumption habits.
Getting to enjoy the sea in all its glory is one thing, but equally important it is to give back to our source of life.
Sacha Remling is a Helsinki streetwear aficionado currently residing in Albuquerque, New Mexico, and working for Makia as a freelance foreign correspondent. Now that our collaboration with We Got Beef is out, it was timely to chat on past, present, and future.