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Makia, WeGotBeef and King’s Sex joined forces to support the well-being of the elderly people of Punavuori.
Makia has worked with legendary Helsinki based adult store King’s Sex and former nightclub Kings Kakadu, on a line of print shirts designed by WeGotBeef head honcho Sacha Remling. The adult store that is located in the same area of Punavuori where Makia was founded in, is owned by ex-gangster Tom Sjöberg, who is one of the last of the original local street kids.
Photo Helsinkikuvia.fi Harri Ahola / 1979
The idea of this collaboration also came from a local duo Emilia Åberg and Samuli Mykkänen, in their quest to help the older people of the area isolated by the pandemic. The proceedings from this collaboration will be donated to the elderly people of Punavuori in the form of an outdoor festivities day (organised By Hyvän Mielen Tapahtumat society) to prevent social isolation of the elderly.
The collection includes a t-shirt and a long sleeve t-shirt. It is available now through the Makia webstore on a pre-order basis. Place your order by Sunday July 12th. The campaign in modeled by Tea Latvala / Teatiamo and photographed by Aki Mikkola. Our guest artist Sacha Remling is a streetwear aficionado from Helsinki, Finland, currently residing in Albuquerque, New Mexico. This collaboration marks the start of him working for Makia as a freelance foreign correspondent.
Buy: Kings Long Sleeve – 59€
Buy: Kings T-Shirt – 39€
We hope you enjoy this collaboration.
– WGB/King’s/Makia – The unholy trinity of Punavuori
With one of the busiest shopping seasons of the year in progress, amidst all the consuming hysteria, we want to emphasize the responsibility for sustainability that lies within all of us. This is why we encourage our customers to take a moment and ask themselves – “Do I really need this product?”
Kimmo Syväri is a longtime Makia family member and the other founder of KOSKI SYVÄRI, a Helsinki based entrepreneurial venture. In the early years of Makia, Kimmo was a large part of creating the high standard visual identity behind Makia, and today continues to push the envelope through his own company.
For this winter, we have a selection of versatile jackets with the main goal of keeping you warm and comfortable over the cold season.