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Makia, WeGotBeef and King’s Sex joined forces to support the well-being of the elderly people of Punavuori.
Makia has worked with legendary Helsinki based adult store King’s Sex and former nightclub Kings Kakadu, on a line of print shirts designed by WeGotBeef head honcho Sacha Remling. The adult store that is located in the same area of Punavuori where Makia was founded in, is owned by ex-gangster Tom Sjöberg, who is one of the last of the original local street kids.
Photo Helsinkikuvia.fi Harri Ahola / 1979
The idea of this collaboration also came from a local duo Emilia Åberg and Samuli Mykkänen, in their quest to help the older people of the area isolated by the pandemic. The proceedings from this collaboration will be donated to the elderly people of Punavuori in the form of an outdoor festivities day (organised By Hyvän Mielen Tapahtumat society) to prevent social isolation of the elderly.
The collection includes a t-shirt and a long sleeve t-shirt. It is available now through the Makia webstore on a pre-order basis. Place your order by Sunday July 12th. The campaign in modeled by Tea Latvala / Teatiamo and photographed by Aki Mikkola. Our guest artist Sacha Remling is a streetwear aficionado from Helsinki, Finland, currently residing in Albuquerque, New Mexico. This collaboration marks the start of him working for Makia as a freelance foreign correspondent.
Buy: Kings Long Sleeve – 59€
Buy: Kings T-Shirt – 39€
We hope you enjoy this collaboration.
– WGB/King’s/Makia – The unholy trinity of Punavuori
The Ateneum is Finland’s best-known art museum and the home of Finnish art. Makia is proud to have Ateneum prepare a very special exhibition into their Fokus Gallery. It displays the artwork behind our MAKIA X Von Wright collaboration.
Makia has worked together with Ateneum Art Museum and Finnish National Gallery on a unisex clothing collection featuring the artwork of the Von Wright brothers. With this collaboration, we want to highlight the cultural significance of the Von Wright brothers’ art and introduce it to both new and old audiences, in an unseen context.
Something that many of us can relate to during the past months have been solitary walks around the city, with time to reflect on thoughts and sights usually bypassed by the sheer pace of today’s life.