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Together with Keep the Archipelago Clean Association, we have worked on an ongoing seasonal collection of PSSRY products that collect funds towards cleaning the Finnish archipelago and lakes from the trash as well as raise awareness towards the Finnish sea environment.
The unisex summer capsule collection is highlighted by a longer weatherproof shell jacket, an insulated vest, as well as a Merino wool knit and beanies. The print items feature sweats, long sleeves and t-shirts from organic cotton, with freshly updated graphic elements of the recognisable PSSRY seal logo. Part of the collection’s sales will be donated to the association.
Established in 1969, the Keep the Archipelago Tidy Association (Pidä Saaristo Siistinä ry) is a Finnish environmental organisation for boaters and all those travelling in and around Finnish waterways. The Association serves the archipelago and coastal regions, as well as the network of lakes in the Finnish Lakeland region.
The task and aim of the Association is to keep Finland’s coastlines and archipelago clean, and to support opportunities for recreational boating and the enjoyment of all the waterways in and around Finland. The activities of the Association are diverse and concrete, from environmental maintenance tasks and educational work to national and international project work.
Mauri Kunnas for Makia part 2 paints the images of timeless Finnish stories translated by Mauri Kunnas, into modern-day streetwear.
Makia’s longtime friend, appreciated artist, designer and illustrator Joonas Jansson has designed some of the SS22 collections’ joyful prints. In this edition of Makia & Friends, Joonas will tell more about his background, design aesthetic and style. Enjoy!
Joint collection by Makia and Tympeät tytöt brings feminism to everyday life and the streets.
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