Recently we have set a target of having 75% of our garments produced from environmentally preferred materials by the year 2025. Organic cotton is a large part of this equation, therefore last year we made the decision to switch from traditional to organic cotton, and for spring/summer 2020, organic cotton represents 46% of our production. When you buy organic cotton, you are investing in water conservation, cleaner air, better soil, and farmer livelihoods.

Organic cotton is produced and certified to organic agricultural standards. Its production sustains the health of soils, ecosystems, and people by using natural processes rather than artificial inputs. Importantly organic cotton farming does not allow the use of toxic chemicals or genetically modified organisms. Instead, it combines tradition, innovation, and science to benefit the shared environment and promote a good quality of life for all involved.

By 2025, two-thirds of the world’s population may face water shortages. But organic cotton is 80% rain-fed, which reduces pressure on local water sources. The absence of chemicals also means that water is cleaner and safer. Cotton is often grown in water-scarce areas using irrigation. It takes approximately 2,700 litres of water to make a conventional cotton t-shirt.

Our organic cotton is 100% GOTS certified.