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As a part of our on going efforts towards more sustainable business, we are happy to announce that 46% of the SS20 collection is made from GOTS certified organic cotton. Read more about how organic cotton can help to preserve the environment.
Recently we have set a target of having 75% of our garments produced from environmentally preferred materials by the year 2025. Organic cotton is a large part of this equation, therefore last year we made the decision to switch from traditional to organic cotton, and for spring/summer 2020, organic cotton represents 46% of our production. When you buy organic cotton, you are investing in water conservation, cleaner air, better soil, and farmer livelihoods.
Organic cotton is produced and certified to organic agricultural standards. Its production sustains the health of soils, ecosystems, and people by using natural processes rather than artificial inputs. Importantly organic cotton farming does not allow the use of toxic chemicals or genetically modified organisms. Instead, it combines tradition, innovation, and science to benefit the shared environment and promote a good quality of life for all involved.
By 2025, two-thirds of the world’s population may face water shortages. But organic cotton is 80% rain-fed, which reduces pressure on local water sources. The absence of chemicals also means that water is cleaner and safer. Cotton is often grown in water-scarce areas using irrigation. It takes approximately 2,700 litres of water to make a conventional cotton t-shirt.
Our organic cotton is 100% GOTS certified.
Stylist Shadi Razavi is our longtime friend, colleague, and styling most of the Makia catalogue shoots for almost a decade now. In this edition of Makia & Friends, she briefly shares some of her working methods and views on today’s fashion.
Elina might be smaller in size but her relentless work ethic and humane approach for design have made her a giant powerhouse in our design department. Combining timeless style into functional solutions make her designs top acquired items from season to season.
With one of the busiest shopping seasons of the year in progress, amidst all the consuming hysteria, we want to emphasize the responsibility for sustainability that lies within all of us. This is why we encourage our customers to take a moment and ask themselves – “Do I really need this product?”